Built for Pam · Muva
A She & HER VIP Activation

The Powder
Room.

A high-end sapphic lounge inside the She & HER Influencer Pit at NYC PrideFest 2026.

When
Jun 25–29, 2026
Where
NYC PrideFest
Partner
NYC Pride 2026
Step inside
The Room

It started with a pit.
It became a room.

Quick frame: She & HER is the new sapphic dating app, redefined — community-first, by way of conversation. We’re a direct 2026 partner of NYC Pride, which means the Influencer Pit at PrideFest (their branded VIP space, 10×10, programmed by us) is ours to fill. We’re using it to launch The Powder Room — our existing sapphic conversation series, IRL pop-up edition.

Three zones live inside. Tap any of them on the floor plan to see how it’s programmed.

10FT × 10FT · THE PIT The Vanity TAP TO EXPLORE The Kiki TAP TO EXPLORE The Grab Bag TAP TO EXPLORE ENTRY
try clicking
01
Start here
Pick a zone
the room reveals itself

Each zone of the pit does a different job. Click any colored block in the floor plan to see how it’s programmed, what brands fit there, and what the talent experience looks like in that corner.

The Brand Co-Op

What goes in the bag.

Brand-friendly category mix. No budget on their side — product + shipping only.

Hygiene
Flex · PH wipes · tampons
Mobility
Uber women-only vouchers
Beauty
Gifting suite curation
House
She & HER swag · zine
What brands love about it: no budget line, no staffing, no event logistics. Ship product → logo in the pit → organic tags from talent (65k+ followers each) → UGC rights in the recap. Gifting-suite math.
Thu → Mon

Sunday is the moment.
The weekend is the story.

Tap a day to see what we’re activating.

The Powder Room · live

PrideFest. Pit open. Vanity lit. Kiki rolling. Talent through. Brand bags on the table. Content captures itself. The main event.

Where you plug in

No homework.
Just doors.

Promo’s the lane you signed up for — that stays the center. The other doors are open invitations if they feel natural to you. Tap to open.

01
Promo + your voice

Your audience hearing about it. The original ask, still meaningful.

Open
01
Promo

Lift on your channels — story, post, repost, however you naturally show up for things you believe in. We’ll send the assets pre-cut so it’s zero design lift on your side.

Close
02
Your eye + your network

Creative direction. Plus the people you’d put in this room.

Open
02
Eye + network

You creative-direct — would you weigh in on the Vanity styling or the Kiki aesthetic? Plus: any creators you’d love to see in the pit. Slate’s at 65k+ followers as a floor — you’d know who clears that easily.

Close
03
Doors you’d open

Fashion press. Gifting brands. Founder-friends in your orbit.

Open
03
Warm doors

Any warm intros you’d open — fashion press from your work, gifting brands that fit your skincare + lifestyle lane, founder-friends in your orbit. Whoever you’d naturally text about something good.

Close

And — if you’d want to be in the room day-of yourself (model the moment, host a kiki, both), that door’s open too.

Most Pride events ask you to fit in.
The Powder Room asks you to sit down.

Sapphic, by design.
Founded by
Desirée Yvonne Mayon
Black sapphic CEO · She & HER
Team
FAANG + Cambridge
Member
NVIDIA Inception
Backed by
AWS Activate
Partner
AfroTech 2026 Field